Final Key Art
For this season of Love & Hip Hop, the promo focused on unfiltered, raw drama. We played up this idea with a poster that referenced a strip of film - the concept was an unedited, striped down look at the cast. Ideations below riff on the idea of film on the editing table.
Process
Different ad sizes. The modular design and use of film burns meant that each ad could be a little unique, while maintaining cohesion.
